DREAM YUGA
Honda Motor Co launched the lowest-cost motorbike in its line-up on Tuesday for sale in the India market,
aiming to double India's share of its motorcycle revenue by the end of the decade while racing to catch
up with rivals in fast-growing emerging markets.
Honda, the world's largest motorcycle manufacturer and Japan's third-biggest carmaker, has struggled to make
major inroads in high-growth, price-sensitive markets such as India, where a former joint venture deal once
excluded it from the key commuter motorbike segment.
Honda's 110cc Dream Yuga motorcycle will start at 44,642 rupees and will compete with Hero's Splendor brand,
India's biggest-selling bike.Commuter bikes account for around 70 percent of India's motorcycle market, which
grew 14 percent over the last financial year to 10 million sold and is second only to China.
"It's very positive for Honda that they can finally compete in the mass market here," said Vineet Hetamasaria,
automotive analyst at PINC Research in Mumbai."The pricing is in the right area ... and given Honda's brand equity,
the bike is definitely going to make a dent in the market shares of others."
The motorcycle is Honda's cheapest worldwide, Keita Muramatsu, president of Honda Motorycle & Scooter India, said
at the bike's launch in New Delhi.Honda, the top seller of scooters in the Indian market but lagging in larger
commuter bikes, has been steadily raising production and sales across the two-wheeler segment since it ended a
26-year joint venture with Hero MotoCorp (NSI:HEROMOTOCO) in March of last year in an $851 million deal.
It has since announced fresh investment worth 20 billion rupees as it looks to chase down Hero, its former partner
and the current market leader in commuter motorcycles.The Japanese company is constructing its third two-wheeler factory
in the country and overtook Bajaj Auto as the country's No. 2 in two-wheeler sales in March.
(Text: Reuters)
Honda stated that the bike’s engine is equipped with several cutting edge technologies like the ‘Honda Intelligent
Ignition Control System’ which changes ignition timings to attain ideal combustion, leading to improved power
output and efficiency. Dream Yuga is loaded with features like impressive exhaust, black colour grab rail,
attractive graphics, realistic meter console and tail light along with tempting alloy wheels.
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Along with the style and economy, Dream Yuga is specially developed for Indian customers, keeping in mind their practical
commuting needs. Making Dream Yuga the best choice of daily commuting are its features like long seat, full gear lever
and full chain case.
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The tubeless tyres / tuff up tube options, viscous air filter and maintenance free battery in Dream Yuga significantly
increase the durability of this mass motorcycle. Dream Yuga comes at starting price of Rs. 44,642 (Ex-Showroom, Delhi).
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The company also announced a new Corporate Direction among an audience consisting of dealers, Honda associates and media,
Keita Muramatsu - President & CEO, HMSI elaborated Honda’s vision to Communicate through its rational Indian brand slogan ‘Sach Kar Denge Sapne’,
Connect emotionally with customers of all demographics and psychographics by associating with a
iconic Brand Ambassador – self-made Bollywood superstar Akshay Kumar and Create new ...
more
Starting May end, Dream Yuga is available for sale in three variants- Kick/Drum/Spoke, Kick/ Drum/Alloy and Self/ Drum/Alloy.
The motorcycle comes in 5 exciting colors: Black, Monsoon Grey Metallic, Alpha Red Metallic, Force Silver Metallic & Maple Brown Metallic.
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Honda Dream Yuga Specifications
Engine
Type : AI cooled, four stroke SI Engine
Displacement 1093c
Bore X stroke 50MM x 55.6MM
Compression Ratio : 9.0: 1
Net Power : 6.35KW ( 8.5 BSP)@7500RPM
Torque : 8.91NM @ 500RPM
Valve System : OHC. 2 Valve
Fuel System : Carburetor
Starting System : Self/Kick
Lubrication : Forced and wet pump
Air Filter : Viscous paper filter
Dimensions
Kerb Weight: 108kg
Length: 2022MM
Width: 733MM
Height: 1095MM
Wheel Base: 1285MM
Ground Clearance: 161MM
Fuel Tank Capacity : 8.0 liters
Electrical
Ignition: Fully Transisterzed
Battery: 12V 2.5 AH
Head Lamp: 12V 35/35W
Chassis
Frame Type: Diamond Type
Suspension Front: Telescopic Fork
Suspension Rear: Tube type both side operation
Tyre - Front: Tubeless 80/100- 18 47P
Tyre- Rear: Tubeless80/100- 18 54P
Brake Front: Drum-130MM DIA
Brake Rear: Drum-130MM DIA
Honda Dream Yuga Variant-wise pricing
Kickstart /drum brakes /spoke - Rs. 44,642*
Kickstart /drum brakes /alloy wheels - Rs. 46,134*
Self start/ drum brakes / alloy wheels - Rs. 48,125*
*All prices are ex-showroom Delhi
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